4 Comments
Oct 9, 2021Liked by Corporate Purpose Project

This is an excellent article! love how it ties together so many pieces of the puzzle.

Expand full comment
author

Thanks Michael!

Expand full comment
Aug 22, 2021Liked by Corporate Purpose Project

Great article Mike. Just came across The Ecology of Commerce by Paul Hawken when re-organizing the book shelf. The book answers the question - “what next?” if a business wants to heed your call to change.

Expand full comment
author

Thanks Ethan! Ecology of Commerce is a classic (h/t Dan Isaacs at Temple University for gifting the book to our MBA class).

Here’s excerpts from the book, which was published in 1993 (pg. 4):

“I have come to believe that we in America and in the rest of the industrialized West do not know what business really is, or, therefore, what it can become…our understanding of business—what makes for healthy commerce, what the role of commerce should be within society as a whole—is stuck at a primitive level.”

“The ultimate purpose of business is not, or should not be, simply to make money…The promise of business is to increase the general well-being of humankind through service, a creative invention and ethical philosophy.”

Expand full comment